From: cvs@openprivacy.orgCVS update: openprivacy/htdocs/notes
Date: Tuesday February 13, 19101 @ 14:32
Author: fen
CVSWEB Options: -------------------
Main CVSWeb: http://openprivacy.org/cgi-bin/cvsweb/cvsweb.cgi
View this module: http://openprivacy.org/cgi-bin/cvsweb/cvsweb.cgi/openprivacy/htdocs/notes
-----------------------------------
Update of /usr/local/cvs/public/openprivacy/htdocs/notes
In directory giga:/home/fen/projects/openprivacy/htdocs/notes
Modified Files:
whitepaper.shtml
Log Message:
more on DM
*****************************************************************
File: openprivacy/htdocs/notes/whitepaper.shtml
CVSWEB Options: -------------------
CVSWeb: Annotate this file: http://openprivacy.org/cgi-bin/cvsweb/cvsweb.cgi/openprivacy/htdocs/notes/whitepaper.shtml?annotate=1.10
CVSWeb: View this file: http://openprivacy.org/cgi-bin/cvsweb/cvsweb.cgi/openprivacy/htdocs/notes/whitepaper.shtml?rev=1.10&content-type=text/x-cvsweb-markup
CVSWeb: Diff to previous version: http://openprivacy.org/cgi-bin/cvsweb/cvsweb.cgi/openprivacy/htdocs/notes/whitepaper.shtml.diff?r1=1.10&r2=1.9
-----------------------------------
Index: openprivacy/htdocs/notes/whitepaper.shtml
diff -u openprivacy/htdocs/notes/whitepaper.shtml:1.9 openprivacy/htdocs/notes/whitepaper.shtml:1.10
--- openprivacy/htdocs/notes/whitepaper.shtml:1.9 Tue Feb 13 13:58:06 2001
+++ openprivacy/htdocs/notes/whitepaper.shtml Tue Feb 13 14:32:29 2001
@@ -9,7 +9,7 @@
</head>
<body bgcolor="#ffffff">
- <!-- $Id: whitepaper.shtml,v 1.9 2001/02/13 21:58:06 fen Exp $ -->
+ <!-- $Id: whitepaper.shtml,v 1.10 2001/02/13 22:32:29 fen Exp $ -->
<h1>OpenPrivacy - Building a Better Internet</h1>
@@ -107,6 +107,17 @@
</p>
<h3>Data Mining</h3>
<p>
+ Technology enables the collection and storage of vast quantities of
+ data. Finding, summarizing, and creating models of the patterns,
+ trends and projections from this data is what <i>data mining</i> is
+ all about. It is a marriage of statistices, machine learning,
+ information theory and computing that has formed a mathematical
+ base for a science that has increasingly powerful tools at its
+ disposal. In particular, direct marketers have created data mining
+ techniques that allow them to pinpoint desired market segments for
+ inclusion in their advertising and marketing campaigns.
+ </p>
+ <p>
The manner in which personal (profile) information is collected
and used today is grossly inefficient not to mention a massive
violation of privacy. It [current standard practice] developed
@@ -116,7 +127,10 @@
along the path paved by their marketers that they can't see the
opportunity. (Remember that the marketers were originally
beholden to Industry, but now Industry is beholden to the
- marketers.) Their fear, reinforced by the marketers, is that ,
+ marketers.) Their fear, reinforced by the marketers, is that
+ without a person's name, address, phone number and/or email address,
+ they will not be able to reach the people who may be most interested
+ in the products or services that they are trying to sell.
</p>
<p>
<blockquote>
This archive was generated by hypermail 2b30 : Tue Feb 13 2001 - 14:32:35 PST